Marketing is discipline that operates marketing and management topics together. This concept, which takes into account the changing environmental conditions in order to facilitate the change in human needs and to satisfy human needs, has an effective structure depending on the developing world conditions. Besides, due to the nature of the concept of marketing, the expectation differences of the small groups and groups from the organizations formed by the customers under the current needs caused the marketing concept to be integrated with management firstly and then the necessity of being accepted as a science. The competition at the global level has created today's modern enterprises, which adapt to changing environmental conditions, have no physical limits, rapidly develop goods and services flows, accept suppliers as partners and aim to offer superior value to customers. The most important weapon that will make modern enterprises advantageous is the marketing activities they carry out. The main objective of the marketing program carried out at the undergraduate level is to meet the need of qualified personnel who have the ability to make systematic, rapid decision-making in the marketing field and have full knowledge of the marketing processes at the administrative point.

Businesses, both nationally and internationally platforms, need marketing experts and/or managers to increase their current profitability and to have a voice in their competition with other competitors in the market. Thereby, It is of crucial to complete this need by trained people who can make timely and accurate decisions. In this context, the marketing discipline covered, both micro and macro-scale, psychology, sociology, statistics, such as various disciplines fed from different disciplines in the theoretical and practical course will be given for seven semesters. In addition, in the last period before graduation, students will be a part of the business life with the training in the workplace.

The need for qualified marketing staff who can make planning and research to carry out marketing activities within the organizations is increasing day by day. Today, a significant proportion of the managers sitting in the general manager is the marketing manager. Similarly, when the human resources of the newspapers with high circulation and the job advertisements of the career sites that provide services over the internet are examined, the need for trained labor force in marketing field is clearly seen.

The graduates of the programme are given the title of ”Marketing Specialist”. Programme graduates may also get titles such as “Marketing Manager” and “Marketing Executive Assistant”.

The graduates of marketing department generally work in operational and managerial jobs, which are dominated by managerial issues in their marketing departments. Marketing managers make decisions that will result in profit for all marketing activities (new product development, product change, change in marketing mix, determination of consumer wishes and needs, etc.). Their field of study is very broad, particularly in sectors where the marketing network is intense and widespread. The highest number of ads related to marketing appears to be in the 1st place in many internet sites which advertise career development and job advertisements. This situation gives us information about the size of required the qualified manager and expert.

Graduates can take part in the marketing departments of private or public organizations in all sectors, management and consultancy firms to implement marketing researchs, in the management of the marketing departments of the distributor companies for implementation of the statistical studies in this context, ensuring coordination and compliance between the business development and marketing units. Marketing professionals, experts and managers have a wide range of working area in the professional field. Our graduates can work in marketing departments, strategic marketing units, market research firms and all firms which needed compete in sales. Graduates can also in government agencies by succeeding an examination such as KPSS and work as a specialist in universities.